Optic Nerve Eyewear "Flips Off" Conventional Thinking


WHEAT RIDGE, Colo., May 26, 2016--Optic Nerve Eyewear makes a loud statement in the eyewear industry with the introduction of the Flip Off Series featuring a radically simple lens changing system.

Most interchangeable lens systems require the user to manhandle the frame and lenses, leaving behind oily fingerprints. Methods for removing lenses are inconsistent and are rarely intuitive. Users are often unsure if the lenses are secure after they have been changed. The hassle of the whole process leads to some people not using the interchangeable feature at all.

“It’s a problem as old as interchangeable sunglasses themselves,” Product Developer and Vice President, Tom Fox says. “Everyone needs to try the Flip Off system for themselves and ‘give the finger’ to time and effort spent struggling to change lenses.”

To address these problems, Optic Nerve developed a series of sunglasses around a new quick release design, dubbed the Flip Off. It's surprisingly simple: with one hand, press a small lever on the temple to release the lens while holding the edge of the lens with the other hand. Then slide the new lens in until a click is heard. Clean. Quick. Done.

A noteworthy style in the Flip Off Series is the Nightcrawler. This style was designed to cater to those who want one versatile pair of shades to function in both active and casual settings. With technical features including multiple lenses for varying light conditions, an anti-fog coating, and rubber nose bridge pads, the Nightcrawler is extremely functional for the active lifestyle. The styling of the frame, however, was inspired by casual fashion trends so that the shades can be worn anywhere from the trail to the bar.

Optic Nerve will reveal the entire four-style series at Outdoor Retailer Summer Market 2016. To receive a product demo, visit Optic Nerve at Booth #32055. The Flip Off Series will be featured in Optic Nerve’s 2017 collection.


About Optic Nerve Eyewear

Independently owned and firmly rooted in Colorado for four decades, Optic Nerve Eyewear is committed to supporting communities worldwide by getting people excited to enjoy the outdoors. Optic Nerve Eyewear and ONE by Optic Nerve comprise a wide variety of eyewear products specifically designed so that everyone is able to pursue the many different activities that inspire them to spend more time outside. All Optic Nerve Eyewear sunglasses and goggles are backed by a lifetime warranty. To learn more, visit them online at www.opticnerve.com.


Media Contact

Aly Pelchat | Optic Nerve | alyp@opticnerve.com | 303.292.2720