Optic Nerve Eyewear Press Releases


January 31, 2017 | Optic Nerve Thriving in 2017

Wheat Ridge, Colo., January 23, 2017 -- Optic Nerve Eyewear, the independent sunglass and goggle company established in Vail, CO in 1976, looked to the future at the beginning of 2016 and made the strategic decision to invest heavily in its internal team and retail partners.

One of the most recent investments company founders Bill Cotton and Tom Fox made was in hiring Gary “Spike” Richards as the Director of Brand. Richards’ career in the Outdoor and Action Sports Industry spans over 17 years, beginning with the launch of the surf brand Cult Industries, and more recently as a founder of TravisMathew, an industry-leading golf apparel brand. As a long-time friend of the founders...Read More 


May 26, 2016 | Optic Nerve Eyewear "Flips Off" Conventional Thinking With New Line of Interchangeable Sunglasses 

WHEAT RIDGE, Colo., May 26, 2016--Optic Nerve Eyewear makes a loud statement in the eyewear industry with the introduction of the Flip Off Series featuring a radically simple lens changing system.

Most interchangeable lens systems require the user to manhandle the frame and lenses, leaving behind oily fingerprints. Methods for removing lenses are inconsistent and are rarely intuitive. Users are often unsure if the lenses are secure after they have been changed. The hassle of the whole process leads to some people not using the interchangeable feature at all...Read More