Denver, CO – JUNE 2025 — Optic Nerve Eyewear is turning heads ahead of iCAST this year with a stacked lineup of new polarized performance sunglasses built for anglers who demand more from their gear. With six fresh styles designed to elevate visibility and endurance on the water, the brand is doubling down on its commitment to deliver uncompromising eyewear at an unbeatable value.
New for 2025: Designed for Water, Built to Perform
From sunrise missions to high-glare sunny conditions, Optic Nerve’s new drop is designed for any conditions on the water:
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Rumble – High-definition, color-tuned polarized optics with a green mirror lens for cutting glare in bright, open water conditions.
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Cuda – A low-light specialist with yellow lenses and blue mirror coating—perfect for early mornings and cloudy days.
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Rockpile – A throwback flip-lens design with modern polarized performance; great for switching between shaded tie-ups and direct sun.
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Contra XL – An oversized frame made for bigger faces, crafted from recycled materials without compromising on coverage or comfort.
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Staunton – Recycled, featherlight, and secure—built for anglers on the move with max grip and clarity.
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Yampa – Essential polarized protection that punches well above its price point. Clean, simple, and dependable.
On the Water with the Pros
Optic Nerve continues to work closely with elite anglers like Matt Becker, 2023 Bass Pro Tour Champion, and fan favorite Chris Zaldain, whose tenacious spirit and all-in approach to tournament fishing perfectly align with the brand’s performance-first mentality. Both athletes have been integral in field-testing and refining the latest styles, ensuring every frame stands up to the demands of professional anglers.
Defender Lens Technology: Tough Where It Counts
Making its quiet debut this year, Defender Lens Technology is Optic Nerve’s answer to the brutal realities of the water. These next-gen lenses resist saltwater corrosion, shrug off sweat, and deliver long-term optical clarity even after 10-day soak tests. Designed for longevity without sacrificing weight or optical quality, Defender is the future of premium polarized protection—and it's currently available in the Rockpile, Scraggy, and Kingfish styles.
Catch Us at Booth 1040
See the full 2025 line and meet the team behind the movement. Optic Nerve is here to shake up the fishing eyewear category with honest pricing, relentless innovation, and a product that performs as hard as the anglers who wear it.
Media Contact:
Ethan Cotton
Senior Brand Manager, Optic Nerve Eyewear
📧 ethan@opticnerve.com
📍 www.opticnerve.com
📱 @opticnerveeyewear on Instagram