FROM THE CROWD
UPDATES & EVENTS
We've been in the sunglasses business for a long time now. One thing that's never ceased to baffle us is how complicated and frustrating lens changing can be. So, we decided to do something about it. The introduction of the Optic Nerve Flip Off™ Interchangeable Series is making a loud statement in the eyewear industry with its radically simple lens changing system and a refreshingly cheeky name to go along with it. Most interchangeable systems require the user to manhandle the frame and lenses, leaving behind oily fingerprints and provoking needless frustration. Across the industry, methods for removing lenses are inconsistent and are rarely intuitive. Users are...