Performance Eyewear
Protect your eyes, risk everything else!
Polarized Sunglasses
Your go-to for polarized protection.
Mens Sunglasses
Sunglasses for any style or occasion.
Womens Sunglasses
Show your personality with the perfect shades of the season.
Performance Eyewear
Protect your eyes, risk everything else!
Polarized Sunglasses
Your go-to for polarized protection.
Mens Sunglasses
Sunglasses for any style or occasion.
Womens Sunglasses
Show your personality with the perfect shades of the season.

Independent from start to finish.

Each pair of sunglasses is designed, hand inspected and tested by our dedicated team here in the beautiful Rocky Mountains! We believe in our products, that's why each pair is backed by a lifetime warranty and our easy 30 day return policy. 

Learn more about our frames

New Products

Hot off the press! 2019 is here and ready to impress.

*NEW* Switchback
  • $65.00
*NEW* Vesper
  • $65.00
*NEW* Fixie Dash
  • $59.00
*NEW* Lacuna
  • $34.99
*NEW* Twister
  • $34.99
*NEW* Bankroll
  • $34.99
*NEW* Sudan
  • $29.99
*NEW* GTL
  • $29.99

Nobody Owns Us. Period.

It comes down to this: Nobody Owns Us and we intend to keep it that way. We are fighting the large conglomerates and giving you remarkable deals with every pair of sunglasses.

Meet our leaders, Bill and Tom. At our core, our brand is all about the people, and our mission to get EVERYONE outside.

Join us in the fun! 

Learn More
Goggles

Born in the Rockies, built to perform.

Shop Goggles Now

Check Our Reviews!

Don't just take our word for it...

I found the Hotplate style and immediately loved it. Not only are they cute, they are also polarized and a fantastic price... I loved the first pair so much I ordered an additional pair from your website!

Katie M.

I own a pair of optic nerve sunglasses with 3 pairs of lenses. I use them for cycling, running and fishing. Always great and comfortable. Quality for the price makes them an obvious choice for my next pair. 

Carlos R.

These are hands down the best sunglasses out there. As a trail runner and mountaineer here in Colorado, I trust my eyes to nothing else. 

Bernard H.

Hands Down the BEST Value product on the market! If you want the best designs and 100% backing on eyeware, try em out...

Rodney W.

I found these sunglasses while vacationing in CO and fell in love! I recently made a purchase online because they got broken and I received hands down AMAZING customer service! Highly recommend! 

Chanda D.