Updates & Events

New Eco-Friendly Bamboo Sunglasses For ONE by Optic Nerve

Optic Nerve Eyewear Releases New Renewable Bamboo Sunglasses WHEAT RIDGE, COLORADO, April 19, 2021—Optic Nerve Eyewear has announced the release of their first ever eco-friendly ONE by Optic Nerve branded sunglasses, the Woodstock and the Woodsie. The Colorado-based company is excited to offer two bamboo temple lifestyle frames for 2021.   Using super-renewable genuine bamboo, the two new frames offer a stylish approach to eco-friendly eyewear. Both styles, the Woodstock and the Woodsie, feature 100% real bamboo temples, durable polycarbonate frame fronts and polarized lenses. Inspired by classic vintage design, each bamboo frame utilizes soft, rounded lines and exposed wood finishing. All Optic Nerve Eyewear products are backed by a limited lifetime warranty, and hassle-free return policy. THE POWER OF BAMBOO Bamboo plants are some of the fastest-growing plants on Earth, with some types having reported growth rates of up to 3 feet in 24 hours. On top of its rapid growth rate, Bamboo requires no fertilizer and self-regenerates from its own roots, so it does not need replanting. Due to its speedy growth rate and low maintenance planting practices, bamboo is one of the most renewable resources on the planet. Utilizing bamboo temples reduces the amount of plastic used in production (and thrown away) as well as reduces carbon emissions. Less plastic & pollution means a better future for mother earth, one sunglass at a time.  COMMITMENT TO SUSTAINABILITY In addition to the bamboo styles, Optic Nerve Eyewear continues to prioritize sustainability through our internal operations and product development efforts. While the Woodsie and Woodstock are the first eco-friendly additions to ONE by Optic Nerve, the brand has been offering mother-nature-approved performance sunglasses for years. Built with renewable castor bean resin, all Optic Nerve performance sunglasses help reduce plastic waste, virgin plastic waste, and air pollution. Optic Nerve headquarters is also a solar powered facility, and recently, all ONE by Optic Nerve products are packaged in specially constructed plastic bags that are biodegradable in a landfill environment. For more information about the new ONE by Optic Nerve Bamboo frames and other products made by Optic Nerve Eyewear, please contact Maggie Shaffer. ### About Optic Nerve Eyewear From their humble beginnings of selling sunglasses out of the back of their Subaru to now selling their merchandise worldwide, the owners of the company, Bill and Tom, have kept their sports-passion in mind when providing quality products to consumers for over 40 years. Optic Nerve Eyewear is committed to getting people excited to enjoy the outdoors. Optic Nerve and ONE by Optic Nerve comprise a wide variety of eyewear products specifically designed so everyone is able to pursue any activity that inspires them to spend more time outside.   All Optic Nerve Eyewear products are backed by a hassle-free, lifetime warranty and are built around a passion for getting outside. To learn more, visit www.opticnerve.com.    

Optic Nerve Throws Out the First Pitch!

Optic Nerve Throws Out the First Pitch!

  On September 24th, President of Optic Nerve, Bill Cotton, got to throw out the first pitch at the Colorado Rockies home game.  Check out the videos below.  Way to go, Bill!   Bill First Pitch - On The Big Screen from Optic Nerve on Vimeo.     Bill First Pitch - Behind Home Plate from Optic Nerve on Vimeo.  

Vettron and Roundhouse featured in 5280 Magazine

Vettron and Roundhouse featured in 5280 Magazine

The Vettron and the Roundhouse styles were recently featured in 5280 magazine's "Six Cool Pairs of Colorado-Designed Sunglasses"   No matter what you're into, our ONE and Optic Nerve styles have you covered!  We are honored have not one, but two of our styles mentioned!  This article pairs some of our companies favorite shades with some great local dining spots! Read the full article here.

Vettron Named Top 12 Best New Running Sunglasses in Runners World Magazine

Vettron Named Top 12 Best New Running Sunglasses in Runners World Magazine

Vettron Named Top 12 Best New Running Sunglasses in Runners World Magazine

Optic Nerve is now the proud sunglasses partner of the Colorado Rockies!

Optic Nerve is now the proud sunglasses partner of the Colorado Rockies!

Denver based Optic Nerve Eyewear has announced a partnership agreement with the Colorado Rockies. This deal makes the independent company the official sunglasses and goggle partner of the Colorado Rockies.

National Sunglasses Day

National Sunglasses Day

Happy National Sunglass Day! Today is National Sunglasses Day, and to celebrate, we want to share some sweet deals with you and some facts about why today is so important.  Did you know*... Not all sunglasses offer UVA/UVB protection.  Make sure you see a label, sticker, or tag to protect against this dangerous radiation While the clouds do block solar brightness, they still allow up to 80 percent of harmful UV rays to reach your eyes Danger Zones!  States with higher elevation and more days of sunshine generally have more UV exposure, so be extra careful out there! Children receive three times the annual sun exposure of adults, increasing their susceptibility to UV eye damage; be sure to grab a pair for the kiddos in your life as well! American break or lose a pair of sunglasses every 14 minutes, so make sure your backups have backups!   *according to the Vision Council

Protect Yourself: The Sun Doesn't Just Damage Your Skin

Protect Yourself: The Sun Doesn't Just Damage Your Skin

As outdoor enthusiasts soak up the end of summer, with beach days, hiking, camping, and more, it’s common knowledge to wear sunscreen to protect the skin from cancer-causing UV rays. But many people neglect to consider another threat of the sun: eye damage.  How the Sun Can Harm Your Eyes  Eye specialists agree, there are many degenerative eye conditions directly related to sun exposure, including macular degeneration, cataracts, and eyelid cancer. A very common and easily avoidable condition is photokeratitis, or snow blindness. This is caused by sunlight reflecting off of snow, water, or other bright expansive environments such as sand. Symptoms of photokeratitis include a gritty feeling like something is in your eye, redness, swelling, eye pain, headaches, or even temporary color blindness. While this condition isn't permanent, it is painful and it can force you inside to recover.  How to Choose Sunglasses That Will Protect Your Eyes  A post shared by Optic Nerve (@opticnerveeyewear) on Jul 10, 2017 at 6:23pm PDT   Protecting your eyes from harmful rays is as easy as wearing sunglasses -- but only if you're wearing the right ones. Don’t judge the quality of your sunglasses by the darkness of the lens; it's important to check whether or not they block harmful UV rays. Polarized lenses help to reduce glare, but just because they’re polarized doesn’t mean they're UV blocking. Read the label carefully to make sure they block 100% of both UVA and UVB rays. Fit is also important. If the fit is too small, stray rays can sneak around the corners of your glasses. If fit is too big, they’ll fall off your face and end up in your backpack instead of protecting your eyes. Here at Optic Nerve, we offer a full selection of polarized and non-polarized UV blocking sunglasses. Check them out and get rid of the excuses; protecting your eyes from the sun is just as important as protecting your skin.

3 Incredible Videos to Celebrate the First Day of Summer

3 Incredible Videos to Celebrate the First Day of Summer

If you are an out and proud sun worshipper, we bet you are ready for that summertime weather to stick so you can go out and enjoy everything the outdoors has to offer. But, since your summer vacay may still be weeks away, we’ve got some sunny inspiration to hold you over... Sit back, relax, and watch your favorite extreme sports athletes make the most of those beautiful conditions! Volcom Pipe Pro 2016 Highlights   Watch iconic surfers Kelly Slater, Bruce Irons, and John John Florence conquer the glassy swells of the Big Island’s Banzai Pipeline. Best of Red Bull Flugtag Since 1991, Red Bull has been hosting annual Flugtag contests around the world. The premise is simple: each team must build their own ‘flying machines’ out of repurposed objects. Reminiscent of the silly backyard summertime games we all played as kids, each run usually results in disastrous hilarity. GoPro: Chuck Patterson Skis Giant Wave at Jaws   Known for being the Renaissance man of watersports, Chuck Patterson decides to give viewers a different perspective on what it’s like to rip on Jaws’ break. You’ll never look at water skis the same way again!

A History of the Badwater 135 Ultramarathon: Running in the Hottest Place on Earth

A History of the Badwater 135 Ultramarathon: Running in the Hottest Place on Earth

Death Valley National Park is a downright crazy place for a run. But if you're an ultramarathon athlete looking for a challenge like no other, the Badwater® 135 is just the right kind of crazy. Death Valley is home to the hottest recorded temperature on Earth, and hundreds of runners come here each year to traverse its sizzling roads.  Check out the awe-inspiring history of the Badwater® 135 ultramarathon in the video below, for a taste of what these athletes experience. They truly risk everything to conquer this course.  Luckily, you don't have to be a hardcore runner to experience Death Valley National Park. Fall is the perfect time to visit this otherworldly, desert landscape, as the temperatures are cooling down. No matter when you go, you'll definitely need a pair of protective sunglasses. 

5 Epic National Parks Perfect as Father’s Day Trips

5 Epic National Parks Perfect as Father’s Day Trips

Father’s Day is coming up and one of the best ways to spend a day with your outdoorsy dad is outside. And what better place than a National Park? The US has 59 National Parks that each offer a different variety of things to do and see. Each one is unique in its own way, but here are 5 National Parks that would make for a great Father’s Day trip this year. Denali National Park, AK Alaska is The Last Frontier and is utterly pristine. The wild and rugged landscape remain untouched in some areas, including Denali National Park. If you want to go beyond 15 miles into this park, you have to have a hiking, camping, or backpacking permit. Very few people venture beyond mile 15, but if you do, and you should, you’ll see what makes this park so epic. Acadia National Park, ME The west usually gets all the attention, but spots in the east are worth your consideration as well. Acadia National Park in Maine is one of those places with its mountains and rugged coastline. The park stretches for miles along Maine’s coastline and holds an array of things to see and discover with every visit. Grand Teton National Park, WY Mountains that scrape the sky are form the beautiful and ever-present backdrop at Grand Teton National Park. The park to the north, Yellowstone, often overshadows this beauty. But when you come here and see how wild this place is, you’ll be planning more trips here after Father’s Day. Shenandoah National Park, VA There’s a terrific park within a couple of hours drive from Washington D.C. The Skyline Drive in Shenandoah National Park is a beautiful drive, but what’s off the drive is what’s really mesmerizing. All the hikes and waterfalls are worth the drive from the city. And if you’re feeling adventurous you can also hop on the Appalachian Trail from this park. Volcano National Park, HI This is one of the hardest parks to gain access to due to location on the Big Island of Hawaii. Just by it’s name you know what you’re going to see here: Volcano National Park. Visit this park to see lava and gain a better understanding of how the Hawaiian Islands were formed. And if you want some epic views, come here at night to see the magma exploding in the dark.

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