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Privacy Policy

This Privacy Policy describes how www.opticnerve.com (the “Site”, “we”, or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@opticnerve.com or by mail using the details provided below:

Mountain Shades Inc, 11931 I70 Frontage Road North, Wheat Ridge CO 80033, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels 
    • Disclosure for a business purpose: shared with our processor Shopify 
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Paypal, or installment payments through ShopPay), email address, and phone number.
  • Customer support information
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose: information not shared.
    • Personal Information collected: name, billing address, shipping address, email address, and phone number.

Minors

The Site is not intended for individuals under the age of 13 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

    • Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Retention

    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

     

    Your rights

    CCPA

    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. Specifically, your request must provide the information needed to verify your identity and confirm if we have any of the information you are requesting. 

    If you would like to exercise these rights, please contact us through the contact information above. Or, if you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    We use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. 

    Cookies Necessary for the Functioning of the Store:

    Name

    Function

    Duration

    _ab

    Used in connection with access to admin.

    2y

    _secure_session_id

    Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected.

    24h

    _shopify_country

    For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request.

    session

    _shopify_m

    Used for managing customer privacy settings.

    1y

    _shopify_tm

    Used for managing customer privacy settings.

    30min

    _shopify_tw

    Used for managing customer privacy settings.

    2w

    _storefront_u

    Used to facilitate updating customer account information.

    1min

    _tracking_consent

    Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.

    1y

    c

    Used in connection with checkout.

    1y

    cart

    Used in connection with shopping cart.

    2w

    cart_currency

    Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout.

    2w

    cart_sig

    A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.

    2w

    cart_ts

    Used in connection with checkout.

    2w

    cart_ver

    Used in connection with shopping cart.

    2w

    checkout

    Used in connection with checkout.

    4w

    checkout_token

    Used in connection with checkout.

    1y

    dynamic_checkout_shown_on_cart

    Used in connection with checkout.

    30min

    hide_shopify_pay_for_checkout

    Used in connection with checkout.

    session

    keep_alive

    Used in connection with buyer localization.

    2w

    master_device_id

    Used in connection with merchant login.

    2y

    previous_step

    Used in connection with checkout.

    1y

    remember_me

    Used in connection with checkout.

    1y

    secure_customer_sig

    Used to identify a user after they sign into a shop as a customer so they do not need to log in again.

    20y

    shopify_pay

    Used in connection with checkout.

    1y

    shopify_pay_redirect

    Used in connection with checkout.

    1 hour, 3w or 1y depending on value

    storefront_digest

    Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.

    2y

    tracked_start_checkout

    Used in connection with checkout.

    1y

    checkout_one_experiment

    Used in connection with checkout.

    session

    checkout_session_lookup

    Used in connection with checkout.

    3w

    checkout_session_token_<<id>>

    Used in connection with checkout.

    3w

    Reporting and Analytics

    Name

    Function

    Duration

    _landing_page

    Track landing pages.

    2w

    _orig_referrer

    Track landing pages.

    2w

    _s

    Shopify analytics.

    30min

    _shopify_d

    Shopify analytics.

    session

    _shopify_fs

    Shopify analytics.

    30min

    _shopify_s

    Shopify analytics.

    30min

    _shopify_sa_p

    Shopify analytics relating to marketing & referrals.

    30min

    _shopify_sa_t

    Shopify analytics relating to marketing & referrals.

    30min

    _shopify_y

    Shopify analytics.

    1y

    _y

    Shopify analytics.

    1y

    _shopify_evids

    Shopify analytics.

    session

    _shopify_ga

    Shopify and Google Analytics.

    session

     

    Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

    Reporting & Analytics

    Third Party

    Description

    Privacy Policy

    Facebook Pixel

    We use Facebook Pixel to help measure how users interact with our websites.

    https://www.facebook.com/privacy/explanation

    Google Analytics

    We use Google Analytics to help measure how users interact with our websites.

    https://policies.google.com/privacy

    Google Tag Manager

    We use Google Tag Manager to help manage analytics vendors.

    https://policies.google.com/privacy

    TikTok

    We use TikTok to help measure how users interact with our websites.

    https://www.tiktok.com/legal/privacy-policy?lang=en

    Twitter

    We use Twitter to help measure how users interact with our websites.

    https://twitter.com/en/privacy

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Complaints

    As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. 

    Last updated: September 26, 2022



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