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On September 24th, President of Optic Nerve, Bill Cotton, got to throw out the first pitch at the Colorado Rockies home game. Check out the vide...
The Vettron and the Roundhouse styles were recently featured in 5280 magazine's "Six Cool Pairs of Colorado-Designed Sunglasses" No matter wha...
Vettron Named Top 12 Best New Running Sunglasses in Runners World Magazine
Denver based Optic Nerve Eyewear has announced a partnership agreement with the Colorado Rockies. This deal makes the independent company the offic...
Happy National Sunglass Day! Today is National Sunglasses Day, and to celebrate, we want to share some sweet deals with you and some facts about w...
As outdoor enthusiasts soak up the end of summer, with beach days, hiking, camping, and more, it’s common knowledge to wear sunscreen to protect th...
If you are an out and proud sun worshipper, we bet you are ready for that summertime weather to stick so you can go out and enjoy everything the ou...
Death Valley National Park is a downright crazy place for a run. But if you're an ultramarathon athlete looking for a challenge like no other, the ...
Father’s Day is coming up and one of the best ways to spend a day with your outdoorsy dad is outside. And what better place than a National Park? T...
Making “bucket list” dreams come true is never easy. School, work, relationships, and bills, are only a few of the things that get in the way. So w...
The rugged peaks of the northern Rocky Mountains are scattered across the beloved parks of Idaho, Montana, and Wyoming, with stunning mountain scen...
For all of those lucky enough to have played a round of golf at Augusta National… Well, let’s just say we are extremely jealous, especially conside...